12 Reasons why you should to embrace the Web

In times of economic crisis when everybody is running for cover and budgets get slashed very often the marketing budget is the first in the firing line.

Bondonneau eSolutions believe that the Web, one of the more powerful marketing tools of today, is a solution to survive economic hard times, therefore not a budget item to cut but to be invested in.

The web is more important now than at any other time.

Here are some reasons why, at random:

1. The web is cost effective

   A typical website costs roughly the same as a large advertisement in a daily newspaper.
   Which has the longer lifespan? The web site.

2. The web reduces customer service costs

   Save staff time How much of your staff time is taken up answering typical questions? Your website can answer these in more depth and with better results, over and over without the costs.

3. The web is faster

   Using blogs, email newsletters and campaigns means instant communication, not time lagged direct mail or traditional advertising.

4. The web improves communication

   Interactivity with your customers means they can communicate with you in their own time, you build a stronger, more loyal following

5. The web site adapts and grows with you

   Using a Content Management System, you can build content over time. By its very nature the website can grow and evolve with the enterprise.
   You can get your message updated as frequently as you need, far more frequently than with a traditional media.

6. The web builds brand awareness

   People use the web to speak about products or services irrespective if you have a website. Using the web, you can join and engage the community.

7. The web is measurable

   Using traffic analysis, you can get a clear idea of the visitors to your website, and what they view. No other medium shows you such results based detail.

8. The web is now expected

   More and more businesses and consumers use the web to search for your products and/or services.

9. The web improves systems

   From downloadable forms, to internal and external communications, to streamlining payment and other systems, the web costs less than paper shuffling and telephone calls.

10. The web is global

    You can sell to your town, your own city, your own area, or you can use the web to sell globally.
    The web is a perfect platform for exporters.

11. The web works whilst you sleep

    The web is open for you 24 hours, 7 days a week. Why stop selling or marketing when you go home at the end of the day?

12. Your competition is already here

    If you don't have a website, we can assure you, your competition does. Why let them have the advantage?