Key Words

The right key words or key phrases have to be carefully selected to get the most out of your PPC campaign.

Advertisements

Pay-Per-Click advertisements are written to very strict guidelines not only to produce focused copy and maximise your return on investment but also to submit to strict guidelines imposed by the host.

In the case of a PPC campaign the quality of the adverts and the quality of the landing pages are vital to the success of your Pay-Per-Click campaign.

Tracking

PPC tracking provides you with information about the leads or buyers as a result of your PPC campaign.

Tracking supplies us with the information necessary to measure the effectiveness of the Pay-Per-Click campaign in order to adjust it as necessary.

Analysis

Bondonneau eSolutions monitor and analyse of certain factors of the PPC campaign.

Among those is the ‘click through rate’; it can have a strong influence on the quality score. The quality score in turn will determine the bid price for positions which influence the overall return on investment (ROI) calculation.

Bondonneau eSolutions monitor the Click Through Rates (CTR), Cost Per Click (CPC)  and landing pages to ensure the desired result is reached and to make any changes to the adverts, matching options, CPC and landing pages to try to achieve the most cost effective results for the PPC campaign.