SEO Implementation - Link Building

Many different channels are used in the process of link building. Not all the activities will be carried out at the same time, each month concentrating a one particular activity.

Directories – General and Industry Specific

Relevant free and pay-for-inclusion online directories are identified during the research stage and during ongoing activity.

Current link Strengthening
Strengthening current links pointing to your site(s) is a valuable source of increased link value.

Blogosphere Interaction
The Blogosphere is an important channel from which to obtain inbound links.
This can be achieved in a number of ways:

• Creation of unique content portals around defined topics.
• Copywriting and posting of blog articles.
• Syndication of content within blog/new aggregator sites.
• Link placement on blogs and blog related sites.

Social Bookmarking

Social bookmarking is a method for internet users to store, organise, search, and manage bookmarks of web pages.
In a social bookmarking system, users save links to web pages that they want to remember and/or share.
During ongoing activity, we would seed the relevant bookmarks within such sites to increase the volume of in-bound links.

Social Networks

Social networks are websites which create their own content from various sources such as RSS feeds.
During ongoing activity, we would seed the relevant content within social networking sites to increase the volume of in-bound links.

Website Link Placement

Inbound links can also be obtained through insertion in reviews, site sponsorship and placement.

Online Article Creation and Syndication

Online article creation plays a role in Strategic Link Building as they provide quality inbound links to your website.

Continual Strategic Evaluation

The continual strategic evaluation of the incoming links data is an important element for the ongoing refinement and optimisation of the link building strategy within the channels.