To understand the particular online space in which your web site operates or will operate and has to be optimised three critical areas have to be evaluated:

Competition

Internet competition gives a measure of the number of websites which feature/rank for a target search term.

Optimised competition provides a measure of a number of websites specifically optimised for each target search term.

Links

Google/Yahoo links offers a measure of the link density for the top 10 ranking sites within Google/Yahoo.

Site Weight

Site Weight: gives a measure of the site size in terms of the number of pages that Google has indexed (per site) for the top 10 sites appearing within Google for the search term

Devising  SEO Strategy

The SEO strategy can only be devised on understanding where you are in the SEO landscape and where you want to go.

Three activities allow us to get the overall picture

Technical Diagnostics Report

The report provides a review and recommendations on technical and structural issues within the site, to advise you of any adjustments that would enhance SEO results.

The report includes several aspects of the web site

• Site Content (semantics, PDF files, Page Titles, Metadata, duplicate content).
• Site Structure (Domain Name, URL, site navigation, crawl depth, i-PR).
• Technical (Robots.txt, Sitemap, Custom Error, Page Errors, W3C Validation, File Size, Server Performance, Scripts…).

Key Phrase Analysis

The objective of an SEO organic or natural search campaign is to get the right pages of the web site seen by the target audience. This requires that the key words and key phrases be correctly selected, that is researched and analysed.

Research

We have tools at our disposal to research and develop key words and key phrases; these are then pared down to keep only the relevant ones.

Analysis

We assess the nature of the competition across the web for each of the key words and key phrases, evaluating the number of competing websites using certain criteria.

We then assess the current positions of your web site in the natural search results for the possible targeted key phrases against your main competitors.

This will act as a benchmark to measure our performance.

Links

Link popularity meaning the number of links coming into your web site (also known as ‘BackLinks’) is one of the more important factors to achieve and maintain high ranking with the search engines.

The number of incoming links has its importance.  Google also place a value on the quality of the incoming link, that is the quality of the web site where the link is coming from.

Having identified the key words and key phrases we conduct a research to identify sites most likely to be relevant and useful sources of links to your site.

We can identify

• Sites which already link to your site.
• All sites that link to your competitors.
• Sites which link to three or more of your competitors.